With millions of users each month, you cannot be able to drive real social value on Instagram without a winning marketing strategy. The highly competitive social media network gives you a unique opportunity to engage with your friends, customers, and fans. However, your success is determined by how thoughtful your strategy is. Here is a comprehensive guide to help you develop an Instagram strategy that ensures results.
Define Your Objectives
What do you want to achieve? What is the main purpose of being on the platform? You need to ask yourself these questions in order to determine what Instagram can offer you. Whether you want to make money or just create a community, these questions will help you to define and approach your target audience.
Determine Your Content
Content is the most important aspect of your online presence. If your content is not relevant to your target audience, it will take you a long time to grow your account. You need to determine the type of content you want to post. Do not make your posts too product-centric as this can put off your followers.
Have A Schedule
Once you have defined your content strategy, create a winning schedule. Although posting consistently increases your visibility, Instagram rewards engagement levels and not the number of posts. Schedule your content in a way that gives your followers an opportunity to engage with you. Keep your content fresh so as to entice people to check your page. You can use some of the latest automation tools listed at Medium to set a content calendar and maintain an active presence on the platform.
Share Across Other Networks
With Instagram, you can easily connect with other social media accounts such as Twitter and Facebook. It is easier to increase your visibility and promote your products by pushing your posts across these networks. If you intend to make money through your account, direct people on where they can get your products or services or add links to your online store in your content.
Invest In Filters and Other Creative Tools
Instagram allows you to filter your photos and videos to fit a certain theme or aesthetic. Always ensure the images are set to the correct size and resolution. Write compelling captions and research on the hashtags that increase engagement on your posts.
Your content, images, and filters you choose should always reflect a certain theme. Review any existing graphics, photos and any other collateral to ensure you maintain a consistent brand.