Automation is a key and often a controversial topic when discussing online marketing. If it works for you, thumbs up, if it doesn’t, maybe it’s time you revisited your strategy. There are numerous companies providing these services online, however, some of these companies don’t even know what they are doing. Therefore, it’s all up to your due diligence to distinguish the good from the bad. Automating your twitter account calls for undivided attention. If you don’t start on the right foot, things can turn really bad later on. This guide offers you informative ideas and tips on what you need to know before automating your account.
Know What to Automate
Automation is cool and can save you time if you are a busy person. However, it needs to be done in a manner that doesn’t put your account at risk of being banned or suspended. Twitter has a strong policy against automation, especially with regard to mass following and unfollowing. Therefore, take time to educate yourself more and establish what will work in your favor.
It’s important to establish what you intend to achieve by automating your account. With so much to do, taking into account the demanding nature of today’s markets, it’s highly unlikely that you will have the time to maintain high levels of engagement on Twitter. Thus, know what you plan to achieve and look for an automation tool that best suits your needs.
Understand the Pros and Cons
Twitter automation has its benefits, but at the same time, it also has its shortcomings. Consider the advantages of automation and weigh them against the disadvantages. If in your opinion the benefits outweigh the shortcomings, you have every reason to automate. Otherwise, if you feel that the disadvantages outweigh the advantages, consider using other methods to grow your account.
Automation relieves you the pressure and energy required to keep up with the demanding nature of Twitter. However, with automation, there is no personal engagement with your followers. Make sure you regularly interact personally with your followers to maintain and boost the engagement levels of your account. For instance, if someone tweets you requesting for some information, it will raise eyebrows if you don’t reply whereas your account remains active posting and liking other’s tweets.
With the vast array of automation tools on offer, it’s important to employ a cautious approach when choosing one. There are numerous review sites that offer detailed reviews about different tools. Learning more about the tools on offer will help you make a more informed decision.